Free lesson · 4 min
A gift that gets people to message you.
The free resource works if it’s something your customer would want even if she doesn’t buy from you today.
The mistake
Giving away what nobody asked for.
“My catalog”. “Promotions”. “Follow us”. They don’t solve anything, so nobody asks for them. A weak resource takes away: it’s better to turn it off than to have one nobody touches.
Why it happens
A gift is a tool.
It works when it solves a small, specific problem in under ten minutes, and the person would want it even if they never bought from you. In exchange, they message you: now you have the conversation.
What to do
A sheet that answers a question you always get.
Choose the question your customers always ask and turn it into a sheet: a size guide, your price list made clear, how to care for what you sell. Name it for what it achieves: “Get your size right the first time” is worth more than “Size guide”. Below you have templates that fill in with your name.
«A good gift is named for what it achieves, not for what it is.»
The lessons come from the book «Del producto al cliente» (in Spanish), by Jose Silverio. See the book →